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Communicating the Message
Marketing
Contacts
For
Interviews, Press Releases and General Information:
Contact
Michael G. Gaffney, APR, Vice President, Marketing,
at 330.643.5532, e-mail: mgaffney@uwsummit.org
For
Agency Tours, Speakers’ Bureau, and Campaign Videos:
Contact
Barb Stewart, Administrative Assistant, Marketing,
at 330.643.5533, e-mail: bstewart@uwsummit.org
For
Artwork, Logos & Advertising:
Contact
Janet Fashbaugh, Graphics Manager, Marketing,
at 330.643.5534, e-mail: jfashbaugh@uwsummit.org
Speaker’s
Bureau and Agency Tours
Speakers’
Bureau
United
Way’s partner agencies have successfully provided needed services to our
friends and neighbors for 90 years. Strategies of successful
campaigns point to the value of speakers at campaign kickoffs. To schedule a speaker, contact Barb Stewart, 330.643.5533, or
email: bstewart@uwsummit.org
• Presentations personalize the United Way to your
employees and communicate the needs of the community.
• Speakers can relate success stories of their
clients and the difference that was made in their lives.
Other
Tips:
• Consider asking a coworker who has used a United
Way funded program to speak. Without realizing it, many people use United
Way affiliated agencies and programs.
• Requests for speakers should be made as far in
advance as possible, but can occasionally be made on short notice.
• A presentation can be tailored to your time
constraints from 5 to 15 minutes.
Agency
Tours
Agency
tours provide employees a first-hand look at programs and services funded
by the United Way of Summit County. Choose one or more agencies or
programs that will be of interest to your employees. We look forward to
making agency tour arrangements for you, however, we do ask that you:
• Call as soon as you know you want to schedule a
tour to allow time for us to make arrangements with the agencies.
• In the event you need to cancel please give us a
call so we can let the agency know.
• Please adhere to the time schedule, as each agency
will be anticipating your arrival.
• To schedule your agency tour please contact Barb
Stewart, 330.643.5533, or email: bstewart@uwsummit.org
Campaign
Materials
A
variety of printed materials are available for your use in promoting the
United Way campaign within your company.
You should receive a bag of items before you begin your campaign,
but if you need more, call 330.643.5518, e-mail sguiher@uwsummit.org,
or order online: http://www.uwsummit.org/Campaign_Info/Supplyorderform.htm
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Materials available include:
• Brochures
• Posters
• NFL Schedules
• Pledge Forms
• United Way Pins
• United Way Stickers
• Thermometers
• DVDs*
• Flags*
• Banners*
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(*DVDs,
Flags and Banners will be checked out for a period of time and we ask for their return after use)
Special
Event Coverage
If
you are hosting an exciting special event to benefit United Way of Summit
County, let us know!
We’ll
see if we may be able to get some media coverage, or use the story in our
United Way
e-newsletter. Contact Michael
Gaffney, Vice President, Marketing at 330.643.5532 or e-mail: mgaffney@uwsummit.org
Five
Key Messages
- Your United
Way contribution stays right here in Summit County to improve lives
and strengthen our community.
- United Way focuses on
the underlying causes of problems to bring about lasting changes.
- United Way engages the
community by partnering with volunteers and organizations to ensure
your donations are invested in our community in the most efficient and
effective way.
- United Way funded
programs reach across all ages, races and income levels in our
community.
-
United Way is working to advance the
common good by focusing on education, income and health -- the building
blocks of a good life.
An
‘Elevator Speech’
Why
Should I give to United Way?
United Way is working to
advance the common good by focusing on education, income and health.
These are the building blocks for a good life—a quality education that
leads to a stable job, enough income to support a family through
retirement, and good health.
Our goal is to create
long-lasting changes that prevent problems from happening in the first
place.
Here in Summit County, we’re
funding and implementing programs – such as Born Learning – to ensure
that children enter school ready to learn, as well as programs to ensure
stable income and good health.
We invite you to be part of the change. Together,
united, we can inspire hope and create opportunities for a better
tomorrow.
That’s what it means to
LIVE UNITED.
Print
& Broadcast Ideas
1. Tell the story of how one of your
fellow workers benefited from the services of a United Way agency.
You may be surprised at how many you will find in your
organization. Many people
won’t even realize it themselves, until they see the listing of United
Way funded agencies (on this CD and on our website).
2. Do a story on special United Way activities of your
different employee groups.
3. Begin a regular feature series on United Way in
your publication:
•
Stories about employees’ involvement with an agency
•
Volunteer opportunities that can be found through the Volunteer Center and
on our website
•
Create special sections on different types of agencies
•
Feature employees volunteering at various agencies
4. Interview former ‘Loaned Executives’ from your
company about their experience working for the United Way.
5. Use United Way photos, advertising or logos
(available in this toolkit) to help draw attention to your United Way article.
6. Document group visits to United Way agencies with
photos and interviews.
7. Tell about the Day of Action projects your
organization helped with.
8. Report on your company’s successful involvement
in last year’s United Way campaign.
Showcase any awards or recognition you received.
9. Use the success
stories on this website to show
employees how their donations are helping people.
10. Picture company campaign volunteers getting ready
for the annual campaign, company kick-off rally, award presentations and
special events.
11. Following the campaign, print a
“Thank You” feature to all employees utilizing the letters or emails in the
campaign toolkit.
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