United Way of Summit County Strategic Plan

Adopted by the Board of Trustees February 2006

The United Way of Summit County’s mission states "we improve lives by mobilizing community assets for health and human services." This mission is the foundation of the strategic plan that was adopted by the United Way Board of Trustees in 2002.

In 2005, at the request of the Board of Trustees, an ad hoc Strategic Planning Committee was formed to review and modify the organization’s strategic plan to reflect current community needs, circumstances and trends. After a six-month process of discussion and analysis, this updated version was adopted by the United Way Board of Trustees in February 2006.

Our mission, vision and values have remained unchanged. The revised Strategic Imperatives – shown on the reverse side – not only emphasize United Way’s critical role of raising funds for health and human service needs, but highlight the role that United Way plays in championing volunteerism and philanthropy in our community. United Way is the organization best able to mobilize resources to meet community needs.

Sincerely,
Bob Kulinski
President, United Way of Summit County

The Strategic Planning Committee
Bill Feth, Chair 

David Brockman
Haven Hood
Judy Hummel
Nan Ellis McClenaghan
Margaret Williams

Our Mission
We improve lives by mobilizing community assets for health and human services.

Our Vision
Our community will be a great place for all to live, work and raise a family. 
To achieve this, we will:

• Identify and quantify community needs
• Identify and mobilize assets to meet those needs
• Match financial and other assets to the needs
• Continuously improve service delivery

Our Enduring Core Values

• Integrity

• Leadership

• Stewardship

• Volunteerism

• Collaboration

1. Identify and quantify community needs and resources, match financial sources and other assets to meet those needs, and evaluate the results

• Identify needs and resources and champion community and United Way priorities
• Evaluate service delivery and program outcomes for community health and human service organizations.
• Foster and encourage the development and enhancement of needed programs to benefit Summit County
  

2. Increase resources to meet community needs

• Use the identified and quantified community health and human services needs assessment to form the basis of a need-based campaign goal that meets annual revenue targets.
• Leverage maximum efficiency in operations and service delivery, from donor to client.
• Increase year-round fund raising, endowment development, and foundation grant initiatives to provide resources to address targeted community needs.
• Enhance the awareness of potential funding sources to broaden support beyond the annual campaign
• Increase community philanthropy by enhancing awareness of charitable giving.
  

3. Enhance awareness of health and human service needs and resources throughout Summit County, and position United Way as the best way to mobilize resources to meet these needs

• Increase awareness of health and human service needs and communicate those needs to the entire community.
• Position United Way of Summit County as a leading organization which proactively facilitates innovative solutions to these needs.
• Increase community awareness of the benefit of the undesignated community investment fund.
• Measure and evaluate customer satisfaction to drive continuous improvement.
  

4. Champion volunteerism in our community

• Mobilize and strengthen United Way and community volunteers.
• Lead the community in championing and modeling volunteerism and celebrating volunteers and their value in improving our quality of life.
• Promote and facilitate diversity in United Way’s governance and services, and enlist participants from varied organizations in the community.
  

5. Continue to develop United Way of Summit County as a great place to work

• Promote and facilitate diversity in management, employment, service and participation as volunteers in all organizations in our community.
• Promote and develop an entrepreneurial staff team who is living our core values, focused on mission and vision, and driven by customer satisfaction.